Hello! I’m Jennifer Lawton

​

✨ Welcome to My e-Portfolio

​

Welcome to my e-portfolio! This space showcases my teaching philosophy, post-secondary experience, curriculum development work, and ongoing professional learning. It also includes sample course materials, program development highlights, and insights into my approach to student mentorship and career readiness.

As a dedicated post-secondary educator and curriculum innovator, I bring over 15 years of experience designing and delivering business and marketing courses across face-to-face, asynchronous, and synchronous modalities. My passion lies in bridging academic theory with real-world application, ensuring students graduate with both the knowledge and practical skills required to excel in today’s dynamic business landscape.

With a background spanning marketing, event management, and communications across sectors such as telecommunications, heavy construction, and education, I integrate industry insight into my curriculum and instructional strategies. I am deeply committed to curriculum excellence, regularly updating content and delivery models to reflect current trends in digital marketing, entrepreneurship, analytics, and experiential education.

​

💡 Areas of Expertise

​

✔ Curriculum Development & Industry Alignment – Designing and facilitating courses in Digital Marketing, Marketing Research, Fundraising, Sponsorship, Public Relations, Entrepreneurship, and Event Coordination, with a focus on workforce relevance and skill transfer.

✔ Student-Centered & Inclusive Pedagogy – Building engaging and accessible learning environments that support diverse learners, incorporating UDL principles and active learning strategies.

✔ Industry Collaboration & Applied Learning – Partnering with external organizations and subject matter experts to embed client-based projects and experiential learning into program outcomes.

✔ Coaching, Mentorship & Career Portfolio Development – Supporting students through academic advising, 1:1 mentorship, and guided career portfolio creation embedded throughout program progression.

✔ Lifelong Learning & Professional Certifications – MBA, Certificate in Adult Education, Bachelor of Commerce (Marketing & HR), and certificates in Digital and Social Media Marketing from eCornell; continuously advancing my knowledge to better serve students and institutions.

​

I believe in the transformative power of education and mentorship. My teaching fosters critical thinking, creativity, and adaptability—preparing students to thrive not just in the classroom, but in careers that demand confidence, collaboration, and continuous growth.

​

📽️ Please view the video below to learn more about my teaching philosophy, and explore the rest of my portfolio to see how I integrate pedagogy, curriculum design, and professional development into everything I do.

​

​