Educational Background
What I’ve Learned
Cornell University -
Certificate in Social Media Marketing
February 2021-May 2021
Developed a strategic approach to executing today’s most relevant digital marketing tactics using social media platforms. Examined social media platform best practices to design a robust social marketing strategy and create brand-centered social content that aligns with your marketing objectives. Also identified user-generated content opportunities and structure an influencer campaign to motivate and build the brand community. Created a proactive cross-platform social listening and community management system that is consistent with the brand and devise metrics to measure the success of your marketing efforts. Developed a fully integrated social campaign that is ready to launch in the market.
Cornell University -Â
Certificate in Digital Marketing
May 2020-June 2020
Took a detailed look at opportunities and strategies associated with leading channels and platforms including digital, mobile and emerging technologies. Assessed customer needs and marketing objectives and in creating your own digital marketing plans for both paid and owned media. Put digital marketing ideas together into a single, integrated plan based on organizational priorities and resources.
University of Prince Edward Island - Masters of Business Administration
September 2009-May 2013
Gained a deeper understanding of functional business topics and enhanced my managerial skills. Also developed more strategic perspectives and specialized in innovation management. In this specialization I developed the skills and knowledge necessary to manage effectively within and for an innovative environment.
University of Prince Edward Island/Holland College -Â
Certificate in Adult Education
January 2011Â -Â 2013
Acquired knowledge in adult education learning theories and philosophies; became aware of the diverse needs of adult learners; and, learning and applying the methodologies and strategies needed to teach adults.
Saint Mary's University -Â
Bachelor of Commerce, 1st Major Marketing, 2nd Major HR Management & Industrial Relations
September 2000-May 2003
Developed my knowledge of how business works across a range of important functional areas like Finance, Accounting, Marketing, Economics and Management. Specialized in marketing and human resource management and industrial relations through "hands-on" active learning and interaction with the business community.
Saint Mary's University -
Human Resource Management Certificate
September 2000-May 2003
Encompassed staffing, training and development, compensation management, labor relations, unions, managing diversity, and workplace health and safety. Â Developed procedures for analyzing jobs and identifying job applicants best matched with the job requirements, conduct the recruitment process, select the best candidate, train and motivate employees, operate in a workplace with a union and collective agreement, manage compensation and benefits and deal with organizational change.