My Experience

Roles & Responsibilities

Instructor
Marketing & Advertising Program

August 2022 - current

Develops and delivers curriculum in the following topic areas: Digital Marketing, Introduction to Marketing, Market Research, Advertising, Human Resources, Entrepreneurship, Consumer Behaviour, Marketing Strategy, Social Media Fundamentals, Sponsorship, Public Relations, Meetings Management, and Intro to Event Coordination.
Led the comprehensive overhaul of the Marketing and Advertising Management program curriculum, aligning course content with industry demands and insights from an environmental scan to enhance relevance and student career readiness
Creates learning activities and authentic assessments that encourage experiential learning and promote work-ready skills.
Provides instruction to learners in multiple delivery modalities, while integrating current practices, techniques, and assessment methods.
Facilitates inclusive learner engagement, evaluating student progress, and supporting learners in meeting learning outcomes of their courses and programs.
Collaborates with internal and external stakeholders to support continuous, instructional, and program improvement.
Participates in College-wide, departmental, community, student, and industry events (i.e. Open House, Info Night, New Student Orientation, Graduation, networking events, etc.)
Engages in professional development and share learnings/resources with peers (i.e. assignments, assessment methods, course deliverables, rubrics, best practices, etc.)
Ensures academic accommodations are met for learners with disabilities (i.e.: assistive technology, modified course load, additional time on exams/assignments, incorporate Universal Design for Learning (UDL) principles, use of testing services, etc.).
Supervises and arranges independent or group projects, educational study tours, field placements, laboratory work or hands-on training.
Experience teaching in a variety of formats, including online, face to face and through distributed learning.
Improve learning for students through professional learning community (PLC) by collaborating with other educators.

Marketing Sessional Professor

September 2021- Current

Delivered asynchronous BUS 1410 (Marketing) and BUS 3430, Integrated Cases in Marketing and BUS 4810 Integrated Marketing Communications in The Faculty of Business department.
Developed curriculum for first year marketing, third year marketing and fourth year marketing courses for face to face and asynchonous delivery.
Use of case method teaching to develop written and oral skills for problem solving in marketing.

Instructor
Tourism & Travel Management Program -Events Coordinator Profile
Marketing & Advertising Program

August 2012 - August 2022

Develops and delivers curriculum in the following topic areas: Digital Marketing, Introduction to Marketing, Market Research, Human Resources, Entrepreneurship, Trade Show Operations, Creative Event Development, Fundraising, Sponsorship, Public Relations, Meetings Management, and Intro to Event Coordination.
Creates learning activities and authentic assessments that encourage experiential learning and promote work-ready skills.
Provides instruction to learners in multiple delivery modalities, while integrating current practices, techniques, and assessment methods.
Facilitates inclusive learner engagement, evaluating student progress, and supporting learners in meeting learning outcomes of their courses and programs.
Collaborates with internal and external stakeholders to support continuous, instructional, and program improvement.
Participates in College-wide, departmental, community, student, and industry events (i.e. Open House, Info Night, New Student Orientation, Graduation, networking events, etc.)
Engages in professional development and share learnings/resources with peers (i.e. assignments, assessment methods, course deliverables, rubrics, best practices, etc.)
Ensures academic accommodations are met for learners with disabilities (i.e.: assistive technology, modified course load, additional time on exams/assignments, incorporate Universal Design for Learning (UDL) principles, use of testing services, etc.).
Supervises and arranges independent or group projects, educational study tours, field placements, laboratory work or hands-on training.
Experience teaching in a variety of formats, including online, face to face and through distributed learning.
Improve learning for students through professional learning community (PLC) by collaborating with other educators.

Core Instructor

May 2011 - August 2012

Delivered Computer Essentials and Computerized Accounting to over 100 learners in multiple program areas such as Tourism and Travel, Business Administration, Accounting Technology, Marketing and Advertising, Golf Management and International Hospitality.
Delivered Business Essentials in English at Zhenjiang College and Xuchang University in China, enabling learners to earn a Canadian college credential without leaving China.
Developed lesson plans and classroom resources integrating tools to accommodate a variety of learning styles and learner needs.
Modified curriculum, created assessments and facilitated the Computerized Accounting course for a large number of learners in the Marketing & Advertising, Travel and Tourism, Golf Club Management, and Hotel and Restaurant programs.

Alumni Coordinator

June 2009 - April 2011

Built lasting relationships with industry while working on Holland College’s capital campaign which successfully raised $6.6 million in funds for the college’s initiatives.
Wrote and developed background pieces, fact sheets, press kits, media releases and various editorial materials needed for campaigns.
Developed and coordinated the first Distinguished Alumni Awards Program.
Worked with Foundation staff to integrate and coordinate fundraising activities.
Worked in collaboration with other members of the advancement team to better cultivate and solicit principal and major gift prospects.
Coordinated and built relationships with event volunteers, committees, government partners, sponsors and event attendees

Marketing Coordinator

December 2004 - June 2008

Managed all marketing activities for all 8 locations in Atlantic Canada along with all the divisions such as heavy equipment, truck engines, marine, agriculture etc.
Organized and coordinated customer trips to tour Caterpillar factories in United States, Canada, and Europe.
Worked with multiple stakeholders to ensure brand identity was upheld.
Crafted marketing plans with consultation with each product division to ensure marketing strategies where implemented.
Developed creative briefs outlining the marketing strategies for different divisions to ensure agency understood Caterpillar brand standards/identity/objectives.
Organized promotional events at trade shows and other venues, coordinating with our staff to ensure prompt delivery of materials and products.
Conducted market research, to analyze market trends, customer behaviour, and competitive landscape and prepare reports by collecting, analyzing, and summarizing data.
Communicated campaign objectives, timelines, and deliverables to sales team and provide instructions for use or promotion.
Maintained directory and inventory of sales support materials, ensuring all resources are current and accurate.
Created, proofread, and edit copy for various marketing channels, ensuring consistent voice.
Managed relationships with external vendors to ensure high-quality and timely execution of marketing programs, and to ensure competitiveness.
Managed the development, production, and distribution of promotional materials and marketing communications, such as flyers, brochures, photo shots, digital content, and exhibition-related materials to support marketing and sales programs.

June 2008 - June 2009

Marketing & Alumni Coordinator

Created consistent marketing messages in conjunction with the Head, Division Offices, Admissions and College Advancement for both internal and external audiences.
Developed marketing programs to recruit and retain current and future students.
Oversaw marketing promotional materials for college.
Wrote press releases to send out to media contacts.

Human Resources Manager

June 2003 - August 2004

Managed all headcount metrics for Bell Canada in the west.
Completed all recruitment activities such as interviews, reference checks, offer packages etc.
Developed orientation program for all employees in all divisions in all territories.