Jennifer Lawton
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What I’ve Done
Developed and managed ad campaign based on SIX Sigma project outcomes.
Managed all logistics, design, marketing and staff for trade shows.
Developed promotional materials for service department based on corporate objectives.
Oversaw content creation, aligning strategy and tactics with marketing objectives.
Wrote creative briefs to ensure ad agency adhered to Caterpillar brand identity/standards.
Complied all content and worked with ad agency to publish magazine.
Rebranding of Camp Gencheff - designed new logo and marketing materials.
Created social media ad campaign to align to marketing objectives.
